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    <lastmod>2025-12-23</lastmod>
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    <loc>https://www.colleentrolove.co.nz/blog/how-i-helped-a-supply-chain-department-become-email-efficient</loc>
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    <lastmod>2025-12-10</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I helped a supply-chain department become email efficient - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I helped a supply-chain department become email efficient - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.colleentrolove.co.nz/blog/review-of-clear-concise-compelling-by-simon-hertnon</loc>
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    <lastmod>2025-10-21</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Review of Clear Concise Compelling by Simon Hertnon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.colleentrolove.co.nz/blog/how-i-helped-a-government-agency-write-better-board-papers</loc>
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    <lastmod>2025-10-25</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I helped a government agency write better board papers - Make it stand out</image:title>
      <image:caption>The plan was to optimise the template and train the writers, commissioners, and reviewers.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I helped a government agency write better board papers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I helped a government agency write better board papers - Make it stand out</image:title>
      <image:caption>The results from this piece of work</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/blog/terms-and-conditions-should-be-more-relevant-and-relatable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - A non-lawyer’s opinion: T&amp;amp;Cs should be more relevant and relatable - Make it stand out</image:title>
      <image:caption>Screenshot of the plumber’s terms. This was just the first of two pages!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - A non-lawyer’s opinion: T&amp;amp;Cs should be more relevant and relatable - Make it stand out</image:title>
      <image:caption>Screenshot of the contractor’s agreement. This was also the first of two pages, but what a different reader experience!</image:caption>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/opposerepealplainlanguageact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/investinplainlanguage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Why investing in plain language training is a smart business move - Make it stand out</image:title>
      <image:caption>The time it took for 10 participants to read the ‘normal’ emails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/6f643b41-fbc6-4e87-b2ff-2bacd4e4004f/Doc+2+reading+time.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Why investing in plain language training is a smart business move - Make it stand out</image:title>
      <image:caption>The time it took for 10 participants to read the plain language emails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/aec2c1e8-adab-46b1-a807-6786a821b77f/Doc+1.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Why investing in plain language training is a smart business move - Make it stand out</image:title>
      <image:caption>Words participants used to describe the writers of the ‘normal’ emails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/0ce5267b-4558-41e8-90dd-a7f442b311b4/Doc+2.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Why investing in plain language training is a smart business move - Make it stand out</image:title>
      <image:caption>Words participants used to describe the writers of the plain language emails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/61247d68-5764-44e8-94bc-167f8de24307/Hard+or+easy.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Why investing in plain language training is a smart business move - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/whatisplainlanguage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1e1a8b0b-a688-4aac-810d-d44c1f15dec4/1.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>Plain language is the point where reader-focused structure, language, and design overlap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/a94dfec5-981b-489b-91c2-66f54a0a0abf/2.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>No one wants to read a wall of words</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1ff3eb84-7aa8-4d1b-95e6-196a40fdaa2d/3.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>It’s hard to make sense of structure without anything to hold it together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/346981e1-7220-4207-a954-f288ee665c5e/4.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>A design can be great but it doesn’t say much by itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/74e243db-18b7-4749-b806-56a88beb91c3/5.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>Section of an info sheet about a duty holder review.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/75eaf2b2-49cc-4afe-a246-85352a779363/6.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>Notice how much more interesting it is to read the bottom line up front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/9afb3c03-94c5-4496-8664-0465e5343db3/7.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>Where our eyes go when we’re skim reading – called the F pattern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/01399a54-06ea-4fdd-afa0-722fd8d7214d/8.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>Your eye skims the headings and you instantly learn the BLUFs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/3a252fdd-6c27-49d2-a31f-2f21a4d18a10/9.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>Notice how even basic headings and bullets make information pop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/6ce009cd-37e6-430c-9b9a-1604dd0acb9d/1.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/85a66f27-caa3-431f-9638-a4502d6501d0/11.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain language - what is it really? - Make it stand out</image:title>
      <image:caption>A shortcut to writing in plain language – remember these 3 tips.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/plainlanguagemakeshappyemployees</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 4 ways plain language makes for happier, more effective employees - Make it stand out</image:title>
      <image:caption>The spread of literacy in New Zealand – only levels 3, 4, and 5 like reading!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/633d9d4f-0ec9-43bf-9c3f-6b5ddbb7d4c8/Definitions+of+literacy+levels.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 4 ways plain language makes for happier, more effective employees - Make it stand out</image:title>
      <image:caption>What do you think your level is? What about a family member?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/b6832a59-c131-4e63-b928-b5b42f9d4103/goals.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 4 ways plain language makes for happier, more effective employees - Make it stand out</image:title>
      <image:caption>Knowing the company’s goals got me focused on achieving them!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/7f0cd076-0d33-45e6-aa39-daa8b33d5e71/time+wasting.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 4 ways plain language makes for happier, more effective employees - Make it stand out</image:title>
      <image:caption>Unnecessary processes and emails waste time!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/e78015ec-3541-4395-8011-6925d97d2eab/UPW+Black.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 4 ways plain language makes for happier, more effective employees - Make it stand out</image:title>
      <image:caption>Join the School of unProfessional Writing</image:caption>
    </image:image>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/how-im-helping-a-large-multinational-with-grad-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I’m helping a large multinational with grad training - Make it stand out</image:title>
      <image:caption>Complex situation; clear goal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/6c20ec10-d3a5-4f15-8379-deb3f30647b6/Case+study+2.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I’m helping a large multinational with grad training - Make it stand out</image:title>
      <image:caption>Three-part programme to fit around packed schedules</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/blog/how-i-helped-a-council-controlled-organisation-improve-its-board-papers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/4697b407-1386-4c0c-aa21-fadc36f01a16/Case+study+about+CCO+-+pic+3.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I helped a council-controlled organisation improve its board papers - Make it stand out</image:title>
      <image:caption>Training the whole chain of production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/e553b589-b0ba-4213-8ad3-dccf25182539/Case+study+about+CCO+-+pic+2.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How I helped a council-controlled organisation improve its board papers - Make it stand out</image:title>
      <image:caption>Good writing allows directors to think about the content of papers, not work hard to understand them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/blog/3-lessons-after-8-months-of-being-in-business-for-myself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/4b08e7de-6b55-4e54-b679-33b2bd9879bb/--681.JPG</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 3 lessons after 8 months of being in business for myself - Make it stand out</image:title>
      <image:caption>Miraka – best mentor ever!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/88774631-474e-47af-82f9-b33d06072c33/Confident+than+competent.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 3 lessons after 8 months of being in business for myself - Make it stand out</image:title>
      <image:caption>A family gem that has stood the test of time!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/0030f458-a104-4103-8f6c-65185f794279/Colleen-ceremony.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 3 lessons after 8 months of being in business for myself - Make it stand out</image:title>
      <image:caption>A gig at the City Gallery, playing for the WriteMark Plain Language Awards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/f2822584-d44a-496a-b7dd-78b53956b9b6/UPW+Black.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 3 lessons after 8 months of being in business for myself - Make it stand out</image:title>
      <image:caption>Join the School of unProfessional Writing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/blog/crossfit-and-writing-how-to-make-hard-habits-easynbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/326eeec5-e479-40f1-bc5d-2746c8933017/Squats.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - CrossFit and writing – how to make hard habits easy&amp;nbsp; - Make it stand out</image:title>
      <image:caption>My nemesis: the overhead squat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/a3716913-37a2-4365-a387-3c237f4235bf/Screenshot+2024-09-06+at+5.26.48%E2%80%AFPM.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - CrossFit and writing – how to make hard habits easy&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Our supportive group...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/9ebf650a-9e08-402f-a1ae-b4271beb0152/Untitled+%28Email+Header%29+%281%29.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - CrossFit and writing – how to make hard habits easy&amp;nbsp; - Make it stand out</image:title>
      <image:caption>...And Justine’s incredible dinners!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/4f0d9650-adbe-45b0-93ee-545f5c8c6542/Push+ups.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - CrossFit and writing – how to make hard habits easy&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Apparently one day this will become push ups in a handstand position!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/blog/howtowritebrilliantdocuments</loc>
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    <lastmod>2025-11-18</lastmod>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write brilliant documents without spending hours at your desk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write brilliant documents without spending hours at your desk - Make it stand out</image:title>
      <image:caption>Get completely unSchooled.</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2025-11-18</lastmod>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Double Dutch: Disney claims man can’t sue for wife’s death at Disney resort because of Disney+ T&amp;amp;Cs&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Dr. Kanokporn Tangsuan, who passed away from an allergic reaction after eating in Disney Springs (Source: Facebook)</image:caption>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Double Dutch: Disney claims man can’t sue for wife’s death at Disney resort because of Disney+ T&amp;amp;Cs&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>The happiest place on earth?</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Double Dutch: Disney claims man can’t sue for wife’s death at Disney resort because of Disney+ T&amp;amp;Cs&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Disney+ sales webpage</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Double Dutch: Disney claims man can’t sue for wife’s death at Disney resort because of Disney+ T&amp;amp;Cs&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Want to learn more about plain language’s business advantages? Join the School of unProfessional Writing</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2025-11-18</lastmod>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 5 reasons why nobody’s reading your docs – the painful truth and how to fix it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/a95229e2-45e6-427f-ae1f-e3ffb10b82c8/Blog+1+-+three+questions.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 5 reasons why nobody’s reading your docs – the painful truth and how to fix it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/251a3651-17eb-4785-9fb9-70f91e4d0c61/LOGO+UNPROFESSIONAL+BLACK.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - 5 reasons why nobody’s reading your docs – the painful truth and how to fix it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/blog/plain-language-winning-all-around</loc>
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    <lastmod>2024-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/ced37bde-3d0a-427d-a58e-1ba8d7ea4b73/4LZEIZZ_image_crop_135867.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain Language - Winning All Around - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/3ce039e8-d86f-4a63-a047-2b14a0f9d423/Untitled+design+%2820%29.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain Language - Winning All Around - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/7021cd80-32bd-4a04-bf27-26f98620e8be/Untitled+design+%2821%29.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain Language - Winning All Around - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/13cd85d6-e457-48d7-97a3-52a594fbd0e1/LOGO+UNPROFESSIONAL+BLACK.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Plain Language - Winning All Around - Make it stand out</image:title>
      <image:caption>Get completely unSchooled</image:caption>
    </image:image>
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  <url>
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    <lastmod>2024-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1c3a0107-1d40-4a33-b293-9a52e77b70db/New+blog+banner+in+SqSp+%286%29.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Feeling Stuck in Your Writing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Feeling Stuck in Your Writing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/47aecadf-bd98-4bd8-a764-49b1b4e96afb/better+hurry.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Feeling Stuck in Your Writing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/68b7f30f-01d4-4437-8902-77a4f49e7c38/Blog+Thumbnails+%28Medium+Rectangle+%28IAB%29%29+%281%29.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Feeling Stuck in Your Writing?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/abe0e3da-c442-4c0a-8dcb-9b1cefa7b375/you+can+do+it.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Feeling Stuck in Your Writing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/7c3dc148-656b-4901-8eae-68e1da9b3dee/LOGO+UNPROFESSIONAL+BLACK.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Feeling Stuck in Your Writing? - Make it stand out</image:title>
      <image:caption>Get completely unSchooled</image:caption>
    </image:image>
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  <url>
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    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/32991b21-4b20-4bb6-b927-140d73e870ef/USE+THIS+ALWAYS+Blog+Thumbnails+for+site+%2811%29.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Preaching to The Choir of Good Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/ecc89f91-721d-4be1-bceb-d40430379b3c/Choir+Gif.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Preaching to The Choir of Good Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/8aec1373-b51d-47f5-b8de-a7734035493b/Shelly+Davies+Writing+Advice+Meme.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Preaching to The Choir of Good Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/559a8e3c-92d8-41d1-8326-6092081d6e98/WWSD.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Preaching to The Choir of Good Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/fee3b8dd-6aa8-429c-8a1c-aa13ee240b1f/Lessons+in+Badassery+Book+by+shelly+davies.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Preaching to The Choir of Good Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/587c7448-a627-4a83-a50d-ebe226cda62d/LOGO+UNPROFESSIONAL+BLACK.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Preaching to The Choir of Good Writing - Make it stand out</image:title>
      <image:caption>Get completely unSchooled</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/blog/write-shitty-documents</loc>
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    <lastmod>2024-08-26</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/bb975852-5b56-42ea-aff1-71dcabb1c080/2.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/8243d844-2035-4dc7-b250-8bf086154c40/3.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/3cf43750-8611-4328-bdf0-2904a4f02e22/4.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/8001619b-493c-4295-a937-a51898cc672c/5.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/5fabe1ea-50d9-4275-b0ef-ceb87686ceb1/6.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/e80db393-9240-46d7-ab99-3a757c1d54bb/7.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/9eea6ffb-e70b-41bb-8bfd-1e4f4e1cbb1b/8.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/6841aa34-02b2-4d7a-b078-f59fbd101542/LOGO+UNPROFESSIONAL+BLACK.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to write a shitty document — in 7 steps - Make it stand out</image:title>
      <image:caption>Get completely unSchooled</image:caption>
    </image:image>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/how-to-communicate-with-customers-part-3</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/d9233e0b-8d63-4998-b0a3-7d7385500978/Kamala_Harris_teaches_writing_for_customer_service.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/13df815a-aa59-4c9b-863c-20e71addc5e2/authenticity+can+be+easy.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/db0d6176-07dc-4bf3-8e6b-25ee72a8128b/giphy+%2812%29.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/251de6a4-a697-4ef8-baff-5b4bcfee0823/NovCon+website+capture.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.colleentrolove.co.nz/blog/how-to-communicate-with-customers-part-2</loc>
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    <lastmod>2024-08-26</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/de05ed85-88d6-4a78-ab5d-a417b3ae648e/giphy+%287%29.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/ea26e74a-252f-4f90-b364-6737ee2dee76/15c3ef64d24c1b5ad4707473b9c5a4e2.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 2) - Make it stand out</image:title>
      <image:caption>Connection: I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship. - Brené Brown</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/b465057d-e834-49b2-b537-a4a638ec4e6a/giphy+%289%29.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/how-to-communicate-with-customers-part-1</loc>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/e165afc3-d2cb-490f-8179-40d17584e00b/giphy+%282%29.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/704d819d-5aea-4abc-be9f-eafb961c0645/giphy+%281%29.gif</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/53f46c08-76d3-4649-b6d0-dd0bc6f0e37a/ebc9b8219afe9c19a9244b627565bb59.jpg</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to communicate with customers: Put on their smelly shoes (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How’s your writer switch? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Confidence in writing</image:title>
      <image:caption>Shelly Davies: Is it a crisis of confidence? I see you, and you're amazing</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032053549-UZ83ELN7VCSYIZCV8FFC/TwitterAdvocateEmailBrief-1024x576.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Confidence in writing</image:title>
      <image:caption>Shelly Davies: Is it "for fucks sake" or "for fuck sake"? It's for work, so I want to make sure this sounds professional</image:caption>
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    <image:image>
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      <image:caption>Shelly Davies: The written word has power! It has weight. It changes things! It gets heard differently. It gets listened to.</image:caption>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Managing expectations</image:title>
      <image:caption>"But they won't let me write like that" - a meme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032048314-Z0ULLALL4QZ8L74J3Y2O/Expectations-Happiness.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Managing expectations</image:title>
      <image:caption>Happiness comes from managing expectations.</image:caption>
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    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Managing expectations</image:title>
      <image:caption>Too many disappointments are usually a sign of too many expectations.</image:caption>
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    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to advocate for yourself by email</image:title>
      <image:caption>How to advocate for yourself by email - letter writing example #1 by Shelly Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032043417-DN5PJJ2KBOZIVHEIF6X0/How-to-advocate-for-yourself-by-email-Example-2-724x1024.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to advocate for yourself by email</image:title>
      <image:caption>How to advocate for yourself by email - letter writing example #2 - by Shelly Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032046916-I5OJCMSWAIP7BYELOI1J/TwitterAdvocateEmailsSystems-1024x576.png</image:loc>
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      <image:caption>How to advocate for yourself by email - "Systems can suck, but we can make them work for us, to advocate for ourselves and our whānau" - by Shelly Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032047162-YJLWK9VTVM7XKVUB9AHX/Write-Better-Emails-GoogleMYB1-.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How to advocate for yourself by email</image:title>
      <image:caption>Learn how to advocate for yourself in a major way with my Write Better Emails online course. It delivers a never-fail formula to instantly apply to EVERY kind of email - Shelly Davies</image:caption>
    </image:image>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/writing-for-outcomes-part-3</loc>
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    <lastmod>2024-08-28</lastmod>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - Part 3</image:title>
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    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - Part 3</image:title>
      <image:caption>A document is successful if it works for the reader - Shelly Davies</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032032215-T25HE3RYOF50W3IWSRNZ/Untitled-design-4-1024x1024.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - Part 3</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632031995515-NAIK2IKW8AYHL9MNJ7TP/Shellyx.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - Part 3</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032033514-UK3FSMOKSV63PEB7TCB0/WFOPart3Infographics-2-410x1024.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - Part 3</image:title>
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  <url>
    <loc>https://www.colleentrolove.co.nz/blog/writing-for-outcomes-part-2</loc>
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    <lastmod>2024-08-28</lastmod>
    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - part 2</image:title>
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    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - part 2</image:title>
      <image:caption>Being readercentric (AKA empathy), puts us in the shoes of our READERS</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632031982395-M09YF4LNL61M1FC474O0/SuccessfulDocReaderInstagram-1024x1024.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - part 2</image:title>
      <image:caption>A document is successful if it works for the reader</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032024245-5BSTBH5FXSQ7CYQP2FLV/Language-Cartoon-7291.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - part 2</image:title>
      <image:caption>"Buzzword jargon buzzword, hyperbole buzzword buzzword, trite rhyming platitude...Yep, looks good"</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1632032021263-54746Z87FN760ULT9NQF/FitForPurposePart2Insta-1024x1024.png</image:loc>
      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - part 2</image:title>
      <image:caption>With clarity on outcome and influential readers, you can create fit-for-purpose document structure</image:caption>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Writing for outcomes - part 1</image:title>
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    <lastmod>2024-08-28</lastmod>
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    <image:image>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Emails:  How to deliver hard messages</image:title>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - Emails:  How to deliver hard messages</image:title>
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      <image:title>Blogs by Colleen Trolove and Miraka Shelly Davies - How bad emails stop you from getting things done - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Meme - "I've copied..." Let's see you lie your way out of this, asshole - I have evidence. ShellyDavies.com</image:caption>
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  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing</loc>
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    <lastmod>2026-02-18</lastmod>
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    <loc>https://www.colleentrolove.co.nz/great-writing/example-of-getting-to-the-point</loc>
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    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/ad930a77-b0c5-4bcb-aff9-2945626d0c65/E1.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/61bc6528-7ef9-44c2-af4a-7936d302f467/E2.jpg</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/184jjwyt5swel9px0zn1ihv82zfasp</loc>
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    <lastmod>2026-02-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/1786b04f-949c-44f3-8bdc-c96e97007c12/unnamed.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>See the full version of this report as a PDF</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/plain-language-description-of-disability-models</loc>
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    <lastmod>2025-12-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/e73745d1-dbd0-4f05-a779-3021a173bc3d/unnamed.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Models of Disability, by Dr Nicolina Newcombe – PDF</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/brief-info-for-grieving-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/f66f9e9b-c6ad-4132-987a-65d4ece87cba/Coping+with+grief+screenshot.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/helping-parents-understand-kids-illnesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/c643c738-ebb0-4c22-8ea0-43b886c738d0/hip.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/making-it-easier-to-pay-parking-fines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/17a3600c-cd57-4cf8-a468-69cdfec8bf86/parking.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Parking tickets, Palmerston North City Council – see the webpage</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/i4rfe231qx9n02dmsu5nkq15z7ugxk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/e36a6b49-f8b6-4349-a24a-2ee473d3a830/unnamed.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/pinterest-gives-me-the-bottom-line</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/3bae8283-e3d9-402e-8765-e32987c38839/unnamed.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/i2skxyxbrkkt6juvb0hbq36sjsgh63</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/c193ec53-409d-4394-91da-db924837b5eb/communicating+a+requirement+%E2%80%93+nicely.jpg</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/8d562c9c-0754-42e0-9bb5-f8e4a7eef698/unnamed+%281%29.jpg</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Page 1 of the letter from Stats NZ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/e0194201-b5be-4997-aba2-5b8019181a07/unnamed.jpg</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Page 2 of the letter from Stats NZ</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/images-and-words-in-harmony</loc>
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    <lastmod>2025-12-30</lastmod>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/grand-winner-of-clearmark-awards</loc>
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    <lastmod>2025-12-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/e1efd9d4-335f-4bba-a16d-41942b895861/clear.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/conversational-insurance-policy</loc>
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    <lastmod>2025-12-30</lastmod>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/clear-tax-info</loc>
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    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614595106d967379cd94e99b/5b7f01d9-90ba-4585-b8b1-770597a08e99/useful.png</image:loc>
      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Source of example: Michigan Bar Journal</image:caption>
    </image:image>
  </url>
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    <lastmod>2025-12-30</lastmod>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/update-designed-for-browsing</loc>
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    <lastmod>2025-12-30</lastmod>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.colleentrolove.co.nz/great-writing/scannable-executive-summary</loc>
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    <lastmod>2025-12-31</lastmod>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Source of image: Woolworth's Women in Leadership webpage</image:caption>
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    <loc>https://www.colleentrolove.co.nz/great-writing/improved-financial-update</loc>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.colleentrolove.co.nz/great-writing/easy-read-employment-contract</loc>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Read the contract on the Creative Contracts website Short video about the comic contract</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Source: USA Department of Housing and Urban Development</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Check out the Training Practice website</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Source of example: thinkstep-anz</image:caption>
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      <image:caption>Kudos to you, Charities Services!</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Examples of Great Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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