People don’t want to read writing that’s long, intimidating, vague, hides main points, and isn’t relevant to them. They want short, approachable, clear writing with the bottom line up front and a clear explanation of why it’s relevant.

The Plain Language Act has been passed into law and plain language awards given to WorkSafe and Energy Collective!

Struggling to find the right words? Here are a few quick tips to help you get unstuck and jumpstart your writing process. Whether you’re battling writer’s block or just need a little inspiration, these strategies will help you overcome obstacles and get your creative juices flowing again.

Build some reminders into your systems.

Forget all the advice about how to write GOOD! Let’s write a shitty document! (in 7 easy steps…)

In the last installment, we talked about vulnerability - what it is and what it definitely is NOT. Now, we’re looking at authenticity, swearing, and how both can play a part in fit-for-purpose business communication to give your customers the best possible service.

Last week we talked about increasing empathy in the context of customer communications and I dropped the super fun bombshell that empathy requires vulnerability.

BUT WHY IS EVERYONE TALKING ABOUT VULNERABILITY???

You know me, I’m all about writing, joy, and badassery.

Let’s bring all of those together and talk about how we’re communicating with our customers.