'Now I understand' health information

This infosheet about cervical screening was surprisingly fascinating reading.

Over 4 pages, the authors took me from "Ho hum, another health pamphlet" to "I never knew that" to 'Wow! This is so useful to understand."

How did they keep my interest for 4 pages?

• Frequent question headings

• Everyday language

• Lots of space around the paragraphs

• Plenty of lists to draw my eye

Then they got graphical

• A diagram strips colour and detail to focus me on the key points.

• Strong design helps me compare two options.

Web version of the information at health.govt.nz