Put the short bit first

Some sentences feel dense and difficult because the writer loads up the start of the sentence (the subject) with the long bit.

In the examples below, I code the parts of the sentence like this:

Subject verb and the rest

Example of sentence with long subject:

How individuals and collectives address the complexity and uncertainty of environmental and social change is a central issue in ITA.

In easy sentences, the subject is short.

For example

Jen drawsthe most beautiful pictures.

Reports can explaindifficult concepts to many audiences.

The council wantsyour opinion on its proposed plan.

If you have a long bit, put it at the back. This makes the sentence much easier to read than if you put it at the front. 

Instead of:

How individuals and collectives address the complexity and uncertainty of environmental and social change is a central issue in ITA.

Use:

A central issue in ITA is how individuals and collectives address the complexity and uncertainty of environmental and social change.

Instead of:

The ongoing review of customer complaints, regulatory obligations, operational risks, and service performance across all business units is a priority for the executive team.

Use:

The executive team prioritises the ongoing review of customer complaints, regulatory obligations, operational risks, and service performance across all business units.

Instead of:

The consistent application of plain language across customer communications improves trust.

Use:

Plain language improves trust when it's applied consistently across customer communications.​

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