Message and call to action combined

Check out this title to a Consumer article.

In the title, they give us:

  1. the bottom line up front

  2. an action we can take.


They draw us in by answering 2 of our core questions immediately:

  • What's the bottom line?

  • What should I do?

Previous
Previous

Designed for skim readers

Next
Next

Note to officials during WW2