Doing one job very well
I was impressed by this IVF Medication Calendar by Highmark Health. It won the Fillable Materials category in the USA ClearMark Awards this year.
Simple pamphlet that makes it easier to self-administer meds
In most people's hands, this pamphlet would be littered with unnecessary information, warnings, and medical jargon.
But the designer used restraint. The pamphlet is daringly empty.
The writer knew what medical terms the patients would already know and only defined new terms.
Here are two screenshots.
Why it stands out (judges’ comments)
“This entry works because it is so tightly targeted to its singular job. A masterclass in focused simplicity.
This looks like an amazing tool, and it’s great that the fertility specialists and nurses helped develop it.
Because of the pared-back content, it’s easy for readers to find what they need.”
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