The subject line or title is your big chance to hook your reader! Here’s how to make the most of it.

No surprises here - shorter is usually sweeter. Here’s a question to help you cut out the unnecessary.

Sounds obvious, right? But we don’t always do it. Here’s why we don’t ask directly, and why it’s a good idea to push through the discomfort.

If you’re writing to discover what you think about your topic, you’ll write waaaay too much. Here’s one simple question to drastically shorten your writing process.

Answer your readers’ core questions up front to hook them. What are those first three questions? Read on!

A clear goal is everything. So if your goal in writing is ‘They’ll be informed’, you need to dig deeper. Here’s how.