Pinterest gives me the bottom line

A picture I re-pinned of a country garden belonged to someone who didn't want it on Pinterest. Oops.

The writer doesn't make a mountain out of a molehill

The bottom line is up front in the subject line, and then again in the email itself.

The writer tells me what's happened quickly and clearly.

This email also works because it's:

• polite – 'sorry'

• approachable – 'we' and 'your'

• conversational – 'we're getting in touch'.

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