Helping us to vote

Here's what I notice in this letter from the Electoral Commission.

Structure: 

• BLUF in the title

• Headings that help us get around the information

• Only relevant information – this is short!

Language: 

• 'Local elections' is used in the first sentence and defined in the second.

• Crystal clear instructions

• Conversational tone with contractions (it's, don't, you're, you'd)

Design:

• Orange title and headings (wins points for contrast if not beauty!)

• Limited bolding makes us look at the crucial details

• Heeeeaps of space where nothing's written

Given everything they could have included, this is a powerful example of restraint. Well done, Electoral Commission!

👀

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