Presenting incomplete data sets accurately

Kat Greenbrook from Rogue Penguin specialises in data storytelling. (She runs workshops on it – I recommend them!)

In 2020, she thoughtfully presented information about measles

It's an impressive set of information graphics because she had an incomplete data set – and she didn't hide that.

Why the images work

• She used grey or blue shading to show gaps in the data

• Small notes explain what the shading represents

'Warts and all' makes us trust

• We see the available data in context – and we still see the story

• It makes us trust the data more because Kat's not hiding anything

Read Measles in Aotearoa on Rogue Penguin's website.

Read Measles in Aotearoa on Rogue Penguin's website.

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