Tip: how to hook someone with your subject line

Try this today. It will give you a brilliant subject line or title.

1.    Imagine walking to your reader while they’re at their desk. They look a bit annoyed to be interrupted. You silently hand them a piece of paper.

2.    ‘What’s this about?’ they ask you, without looking at it.
Your answer: 

3.    ‘How is it relevant to me?’ they ask, still not looking.
Your answer: 

4.    ‘What’s the bottom line?’ they ask. (This is your last chance to get them interested. Make sure it’s the main point!)
Your answer: 

5.    It worked. They’ve started reading! 
 

How do these 3 answers make a subject line?

One last step: pick key words from your 3 answers to create your subject line or title.

An example you can print and put at your desk