‘They’ll be informed’ is not a clear writing goal
Groan – another 'We've updated our terms and conditions' email! You dutifully click the link, expecting to be slammed with screeds of unreadable text.
Instead, you're looking at a tidy 3-column table
It shows only what terms have changed, not the whole kit and kaboodle
It's easy to compare old terms with new terms
You can choose to read only the sections you care about
It's well spaced so you don't feel flooded with information
Well done Genesis!
The other day...
...Someone came to my office for coaching. She worried her writing didn’t seem confident.
Turns out that plain-language techniques freed her
They allowed her to create the confident style she was after. She
shortened her sentences
used a ‘speaking style’ with simple words and active voice
got rid of unnecessary softeners: ‘The organisation is designed to support’ became ‘The organisation supports’
Then ta da!
Her competent, experienced self emerged from her writing.
