Message and call to action combined
Check out this title to a Consumer article.
In the title, they give us:
the bottom line up front
an action we can take.
They draw us in by answering 2 of our core questions immediately:
What's the bottom line?
What should I do?
📩 Sign up for regular writing tips – get new tips direct to your inbox every 2 weeks
↩️ Back to more examples of great writing
✨ Check out my Clear and Concise workshop, where I’ll show your team what modern business writing looks like.
✨ Look into the School of unProfessional Writing to learn about plain language at your own pace