Make raspberries out of your writing
Our ancestors walked through green forests, scanning the trees for yellow, red, and purple fruit. We evolved to notice things that stand out.
Today, we skim-read like our ancestors looked for fruit. Our eyes dance across the page, stopping at things that stand out, hoping to see key words there.
So make raspberries out of your key words!
Beginner level:
Bold or highlight key words â but you can do better than that!
Intermediate level:
Use key words as headings and in links â but you can do better than that!
Advanced level:
Use key phrases as headings and in links
Start paragraphs with key words and phrases
Put important info in bullets
Use visuals that emphasise your messages
Make your emails and docs stand out from the crowd â sprinkle those raspberries!
đ Reminder notice that draws the eye to key info
đ Exceptionally visual employment contract
đ Icons as raspberries on a webpage
đŠ Sign up for regular writing tips â get new tips direct to your inbox every 2 weeks
âŠī¸ Back to the writing tips
⨠Check out my Technical Writing Course, where we show you how to turn dense info into juicy, skimmable writing that people can actually use.
⨠Look into the School of unProfessional Writing to learn about plain language at your own pace