Make raspberries out of your writing

Our ancestors walked through green forests, scanning the trees for yellow, red, and purple fruit. We evolved to notice things that stand out.

Today, we skim-read like our ancestors looked for fruit. Our eyes dance across the page, stopping at things that stand out, hoping to see key words there.

So make raspberries out of your key words!
 

Beginner level

Bold or highlight key words – but you can do better than that!
 

Intermediate level

Use key words as headings and in links – but you can do better than that!
 

Advanced level

• Use key phrases as headings and in links

• Start paragraphs with key words and phrases

• Put important info in bullets

• Use visuals that emphasise your messages

Make your emails and docs stand out from the crowd – sprinkle those raspberries!